For users that have an existing account, you can login and simply click on the "Create an Event" main menu or the large green button in your user dashboard.
(For users that are not registered, it only takes a few moments to create a free account, and then you can post unlimited events.)
Follow each of the 3 steps below to start creating your new event:
Step 1: Event title & description of your event:
Step 2: Start and end date (make sure to pick the correct time zone of where your event is located)
Step 3: Provide details about event location, and also enable Google maps
Next, your company name and email are auto-populated in Step 4. Also, enter any other relevant data such as a url or other email addresses.
In Step 5, you can choose which images will be shown on your event page. You can show your company logo, event banner, and additional images (upload images under "my account" / "image library").
In Step 6, you can create a unique url so that it is easy for web searches to identify your event. For example, if Microsoft was hosting a CEO Summit event, the url could be the following:
You will also have the option of keeping your event private, so that only people that are invited (you can send them a private event link) will be able to view your event.
Finally, you can save and make it public immediately. If you're not yet ready to publish it, you can save it as a draft and update it whenever you need to.